Whichever business you might end up having, having an online presence these days is an absolute must. When it comes to wedding marketing practices, it becomes almost imperative. A research shows that a staggering 84% of brides use the internet to plan their wedding.
But then just having a website does not mean that the brides will know of it. You need to get the search engines to access your site more easily, hence optimizing your website. Hence having an internet marketing strategy makes a lot of sense.
Search Engine Optimization
Search engine optimization means you need to let the search engines, such as Google, know of your existence. There are numerous alternative ways of doing this, from paid ads to link building, all of which have their pros and cons. Developing a search engine marketing plan will require you to research the various optimization techniques available and choose the ones you can implement to your site. As with any wedding marketing campaign, some will work, some will not.
What’s the importance of wedding SEO for a wedding business? For example, if you type wedding in Google, you’ll have thousands of pages worth of websites, of which yours will be on the 6th page or so. If you really want to share with the online market, it will be better to get your website in at least page two. It helps you to do the following.
To achieve this, you can follow these tips:
Link building – adding links back to your website through other related websites
Directory submission – getting your site added to a search engine directory through paid submission, there are also some free directory services
Keyword optimization – use relevant keywords and phrases within the content on your website
Paid ads – using pay per click advertisements which are keyword optimized and which will appear on relevant search pages
These are just a few ways in which you can apply this SEO technique. Furthermore, you can also do a lot via social networking, with the likes of Facebook and Twitter, among others. You can even open a blog for discussions among brides, and to give out offers and all that. But if you do not have a website, then 84% of the soon to be brides and grooms are unlikely to know of your existence.